Business Portfolio

AURA BIOTECH LIMITED  .

Original Intention: A Turning Point in the Shadow of the Pandemic and the Awakening of the Medical Soul

In 2019, the COVID-19 pandemic swept the globe, shrouding the world in panic and lockdowns. One Sunday morning, an emergency call from the United States unexpectedly opened a window of opportunity for AURA Biotech. Forty-five days later, 450,000 KN95 masks were transported from Pudong Airport by a Luxembourg Air cargo plane dispatched by the client. Behind the international news headlines, no one imagined this was the work of a then-obscure company. This order from the front lines of the pandemic also began to turn the gears of founder Kevin's life.

Looking back at the summer of 2001, Kevin, who had just graduated from medical school and was full of passion for exploring the world, resolutely ventured into fields such as event PR, English education, and recruitment consulting. This young man, who once thought he was drifting further away from the medical world, unexpectedly returned to the medical field in a different capacity 20 years after the SARS outbreak. The COVID-19 rapid test kit became the first touchstone for AURA Biotech in the Taiwanese medical market.

Current Status: Transitioning to Precision Screening, Empowering Front-line Healthcare

As we move into 2026, healthcare demands in the post-pandemic era have evolved from simple screening to precision diagnosis. Our technological core has advanced from basic COVID-19 testing into Flu A/Flu B and RSV 3-in-1 in-vitro diagnostic (IVD) reagents. By assisting professional medical units in accurately identifying influenza-like symptoms, we have accelerated patient triage and treatment decision-making, becoming one of only two domestic manufacturers possessing this innovative IVD technology. Our products are expected to officially receive TFDA (Taiwan Food and Drug Administration) certification by mid-year, marking our full-scale entry into the medical services market.

Future Outlook: Data-Driven Precision Diagnosis, Benefiting Patients Globally

As epidemiological trends evolve, the outbreaks of influenza and various viruses no longer have clear boundaries. Consequently, empowering front-line healthcare has become the core focus of our research and development. For AURA BIOTECH LIMITED, the value of In-Vitro Diagnostics (IVD) lies in providing parameters with high reference significance, assisting medical personnel in making precise preliminary judgments before proceeding with further biochemical testing.

Following the "Influenza-like 3-in-1 Reagent," AURA Biotech plans to continue developing in-vitro diagnostic (IVD) reagents for HMPV, Enterovirus, Lung Adenocarcinoma, and Colorectal Cancer. We aspire to leverage high-accuracy data and rapid screening technologies to assist the medical system in detecting diseases earlier and faster. By ensuring patients receive timely and correct treatment, we strive to benefit more people through the light of technology.

LUCE LIGHTING DESIGN  .

Original Intention: Defining the depth of light and shadow, beyond merely illuminating a space.

In the more than ten years that LUCE Lighting Design has been deeply rooted in the industry, we have frequently encountered a core challenge in the Taiwan market: even professional interior designers or architects often treat lighting as a secondary element. There is a common perception that "lighting isn't important; just a brief mention on the blueprints is enough," or "as long as the 3D rendering looks good, it's fine." This reflects the long-standing predicament of lighting design being undervalued in Taiwan.

In contrast to the international market, whether it be the premium Italian hotels, private villas, or luxury penthouses we have participated in, lighting design has always been the core. This is because we understand deeply: no matter how precious the building materials and furniture are, without a well-layered lighting atmosphere, it is difficult for owners to appreciate the true value of a space.

In 2022, the founder resolutely enrolled in architectural interior renovation certification courses specifically to establish a "common language" with designers and architects. We want clients to understand that through precise lighting parameters (IES) and professional lighting configurations, light effects no longer need to be left to the imagination or rely on over-embellished 3D renderings. Presenting authentic lighting effects with real data is not only our professional commitment but also the key to a project's success.

Achievements and Outlook: From Taiwanese Landmarks to International Design IP

In 2024, we successfully secured the lighting design project for the first-floor lobby of a listed development in Taipei's Xinyi District. This represents a landmark large-scale project for us in Taiwan; from the initial proposal to on-site construction, the entire process was based on professional lighting data, dedicated to creating a benchmark masterpiece that convinces the industry and leads market trends.

At the same time, our design reach has simultaneously extended to international markets such as Dubai and Russia, with results gradually emerging. We envision that in the near future, Luce Lighting Design will become a renowned international lighting design IP representing exceptional quality and professional aesthetics.

AURORA OPTRONICS CORPORATION  .

Establishment: From "Replacing" Tradition to Finding New Value in Light and Shadow

The year 2009 marked the inaugural year of LED lighting applications. As the Hong Kong International Lighting Fair featured LED lighting as its core theme for the first time, AURORA Optoelectronics was established. In the early waves of market transformation, the industry's main axis focused heavily on how to "replace" traditional lighting, with R&D directions locked onto enhancing LED luminous efficacy to simulate the texture and quality of tungsten or halogen lamps.

During this initial phase of development, AURORA Optoelectronics also fell into the myth of technical comparison, focusing excessively on the specification battle between traditional lighting and LED, which ultimately limited its market vision.

The Opportunity: Shifting Toward a "Spatial Application" Cross-Disciplinary Perspective

In the summer of 2016, a pivotal invitation from a long-established construction company broke a long period of business stagnation and steered us toward a new course in "lighting applications." This collaboration prompted us and our partner factories to move beyond mere comparisons of product specifications. Instead, we began developing lighting solutions truly tailored to the space, starting from the actual needs of the physical environment.

This transformation officially elevated AURORA Optoelectronics from a simple product vendor to a professional "Lighting Application Systems Provider," as we began providing highly specialized and integrated solutions for diverse environments, including architectural facade lighting, interior luxury decorative lighting, landscape lighting, and high-end custom artistic fixtures.

Current Status: Data-Driven, Bridging the Gap Between Market and Manufacturing

Today, AURORA Optoelectronics no longer focuses solely on the unidirectional production of lighting fixtures; instead, we dedicate our core energy to "market application research." By channeling the invaluable demand and application data collected from actual project sites back to the professional production end, we ensure that R&D remains tightly linked with market practice. This feedback mechanism, rooted in real-world combat experience, not only bolsters the technical capabilities of the manufacturing side but also ensures that AURORA Optoelectronics' products consistently maintain a powerful competitive advantage in the market.

Outlook: A Professional Supplier Deeply Rooted in Taiwan, Serving the Globe

Outlook: A Professional Supplier Rooting in Taiwan, Serving the Globe AURORA Optoelectronics takes becoming a "Leader in Professional Lighting Solutions" as its mission. In addition to our steady operations in the Taiwan market, we are actively laying the groundwork for overseas project development, combining professional lighting design consultancy to provide precise lighting fixture supplies for diverse global projects. We envision that in the near future, the exceptional quality and professional service of AURORA Optoelectronics will gain broader recognition and validation from clients worldwide, becoming the guardian of light and shadow behind international landmarks.

FISHING KING 

Original Intent: Protective Aesthetics Born for Taiwan's Landscapes
Why do we say Fishing King is a brand born specifically for the people of Taiwan?

Taiwan possesses a unique geology and climate rarely seen elsewhere in the world: streams are short and turbulent, mountains are steep and towering, all accompanied by extremely volatile weather conditions. For a long time, the Japanese brands dominating the outdoor sports market have struggled to fully adapt to these harsh local demands; meanwhile, products from Europe and America—designed for continental climates—cannot precisely handle Taiwan’s high heat and humidity. To provide a waterproof backpack that truly meets the needs of Taiwan’s professionals and enthusiasts, "Fishing King" was born.

Present: From Paternal Memories to the Heritage of Top-tier Craftsmanship
The core of our brand stems from the founder's childhood memories—the silhouette of his father leading him through the mountains and along the coast. From memories of stream trekking, hiking, and fishing to camping, we have transformed this passion into the driving force behind the brand. For Fishing King, profit is not the primary objective; instead, our persistence lies in "practicality" and "extreme quality." We are committed to ensuring that every single bag stands as a masterpiece of craftsmanship in the world of waterproof gear.

Future Outlook: Breaking Boundaries, From Mountains and Streams to Urban Landmarks
Having matured through the raw potential of our first-generation products and the refined excellence of the second, Fishing King has achieved significant brand visibility along riverbanks and mountain trails alike. However, we are far from satisfied.

Looking ahead, we plan to endow the brand with even more diverse dimensions:

Cross-over Integration: Integrating with trending pop-culture IPs to showcase the stylish functionality of outdoor gear.
Application Extension: Bringing the waterproof bag out of the wilderness and into everyday life, it will become the ultimate guardian for urban motorcycle commuters, an essential piece of "doomsday survival gear" for emergency preparedness, and even a trend-setting collaboration piece at the forefront of fashion.

This represents the evolutionary direction of our next generation of products. Fishing King will continue to evolve—please stay tuned.